Friday, February 10, 2017

Vida Store - Featuring some PBJ | Photography By Judi

Come see my very own clothing and accessory line in partnership with Vida. My photography is featured on some Shirts/Scarves & purses.

Check out PBJ | Photograph By Judi Now!   Shop My Vida Photography Store

My name is Judith Alexandria Cahill, most people call me Judi or Judes. I am a mother, an artist, a storyteller & a creator. It’s important to me to know where I come from, so I know where I'm going. I have an AA Communication, AS Business & an AA Social & Behavioral Science. I am completing my undergrad in Photo-Communication from Cal State University Fullerton and AA in Photography.

A night of Art & Photography in Hermosa Beach, California 2/11/17

I was chosen by the Hermosa Beach Artist Collective to exhibit three of my photography pieces in the annual show. Exciting stuff! If you are out and about in Hermosa or surrounding South Bay Cities on Saturday from 4-9pm come out and say hello! I am hoping to see some familiar faces in the crowd. My three works will be 1 - Gota de Vida (Drop of LIfe), 2- Corteza de arbol depues de la Tormenta (Tree bark after the storm), 3- Cortar el cordon umbilical

Stay tuned for updates and photos from the show!

Love, Judi

Check out more pics on PBJ's Photo Gallery

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Saturday, April 30, 2016

Wednesday, April 27, 2016

Baby Showers are a celebration and welcome a new family member and life into the world! This shower was a celebration for Brooklyn Mackenzie and a huge "Welcome" into the world from her closest family and friends.

The Details...

Sunday, April 19, 2015

8 reasons professional 

real estate photography is important to Realtors

1. How many buyers searched the Internet for a home?

In 2006, 80% of home buyers searched the Internet when looking for a home. Four years later, in 2010, the percentage of home buyers that searched the Internet when looking for a home jumped to 89%. Consumers are purchasing and becoming competent with more technology devices such as laptops, iPods, iPads, tablets and smart phones. These consumers are home buyers, and they want to shop online. Their trend is showing us that they recognize how useful technology is and therefore they are going to be better at noticing professional versus point-and-shoot photos.

With all of the competition on the market, it is important to have professional photos because they are your first, and maybe only impression, to the majority of buyers who are searching for homes on the Internet.

1 National Association of Realtors Profile of Home Buyers and

2. How many more clicks do professional photos receive?
Using professional photos can draw more attention to your listings and result in more clicks by potential buyers. Papilios Real Estate Photography examined listings that used their photos and compared the click rates to listings both in the same MLS area and Zip Code. They found listings that utilized professional photos generated an average 139% increase in clicks compared to similar listings.

Although more clicks do not guarantee a sale, it does mean more potential buyers are viewing your listing. Reaching more buyers with your listing betters your chance of finding the right buyer.

3. What percentage of homes sold were sold with photos from a professional camera vs point-and-shoot?

The Wall Street Journal published a graph to show that in the majority of price brackets, more homes sold that had photos from a professional camera compared to photos taken with a point-and-shoot. A professional camera can affect how a buyer looks at a listing and the benefits can be seen starting in the $300K price point. This data was obtained in bulk and therefore the image data was examined to see if a professional camera was utilized to take the photo. No consideration was taken to determine if a professional photographer was controlling the camera. Most likely if the data represented photos taken by a professional photographer, not just an image taken with a professional camera, the benefits would be even greater.

3 Published in The Wall Street Journal utilizing data presented by Redfin
4. What percentage of active listings use professional photos?
Unique Exposure Photography researched local MLS listings for Dallas, TX and Fort Worth, TX and made note of listings utilizing professional photos and listings that were represented with point-and-shoot photos. Overall, Dallas, TX is more progressive and about half of the local listings are marketed with professional photos. Around 32% of Fort Worth, TX listings are marketed with professional photos. As expected, the higher the listing price, the more likely professional photos are utilized.

If you are listing a home in a higher price bracket, you need to use professional photos to match the rest of your competition. If you are listing in a price bracket with little professional photography being used, take advantage and stick out from the competition by embracing professional photography.

5. Make professional photography part of your brand.
As a realtor, you may have to compete with your peers to obtain listings. Professional photography is a great way of improving your marketing portfolio when meeting with potential sellers. If a seller has to choose between a realtor that uses professional photography versus a realtor that uses a point-and-shoot, they are more likely to go with the realtor that uses professional photography. Their home is a big investment and they want it marketed to the best of your ability. Using professional photography, you are solidifying your marketing and showing the seller you mean business.

A lot of real estate business comes from referrals so it is important you give your clients something to talk to their friends and family about. Show your clients you operate professionally and they will bring you more business.

6. Save time and stress, have a professional photographer handle the photos.
Taking photos takes time. As a realtor, you have to drive to the property and go room by room snapping photos. But your work does not stop there. Once you get back to the office you have to pull the images off your camera and place them onto your computer before you can upload them to the MLS. It is easy to get stressed when something goes wrong with your computer and your photos do not download correctly. If you happened to take a blurry photo, you have to decide to discard it or go back to the property to retake the shot. Otherwise you risk posting a photo to the MLS that does not meet your standard of quality and you end up advertising your brand in a poor manner when potential clients view your listing online.

A professional photographer will not only take the photos, but they will re-size them and send them to you over email or through their website. All you need to do is download the image files and upload to the MLS.
7. A professional real estate photographer might be your best all-around marketing teammate.
Ask your real estate photographer if they can help in other areas of marketing so you get the best exposure possible for your listing. Ask if they can help you print brochures or fliers. Having them design and print marketing materials gives you a unique product to represent your listing, allows you to spend your time on something more important and guarantees the photos you paid for are going to be crystal clear on your print materials. Have you ever used a two-sided brochure where one side is a full 8.5” x 11” photo of the property and the other side has smaller photos plus supporting features? Wow your clients – ask your photographer to design your print material.

It is important sellers know you use a professional photographer. Ask them to give you brochures that showcase their work and show examples of their photos. Include a brochure in your marketing materials and leave it with the buyer so they can see the excellent product you are about to deliver if they choose you as their realtor.

Have an outdated headshot? Ask your professional real estate photographer to take a headshot and represent yourself online with a strong, professional photo.

Think outside the box and take your business to the next level. Ask your photographer if they shoot video. 73% of homeowners say they are more likely to list with a realtor offering to do video, yet only 12% of the real estate industry currently have YouTube accounts. Video is very powerful and can act as the first walk-through for a buyer. If they call to view the property, you know they are serious and interested in the property. Quality buyers matter!

8. How do you choose a professional real estate photographer?
Examine what they offer. Ask them if they are willing to work with you to create additional marketing materials.
Develop a relationship. If your photographer is shooting home after home and doesn’t have time to talk, they are more interested in getting paid. Find a photographer that wants to improve your business and is willing to listen to your ideas.
Look at their portfolio online and make sure you like the work they have posted.
Ask them what they wear. Your photographer is an extension of you and your business and they will be representing you at the property. If the seller is present, make sure your photographer dresses appropriately.
Find out if your photographer does anything to help out the community.
Decide what is more important to you. Cheaper up-front cost with inconsistent results, or a little more money up front with consistent, personal service and ultimately a better valued product.

Book your Real Estate Session with PBJ!

Gift cards Good for Mini Sessions, Full Sessions & Events, Available in $75, $100, $200 & more.
(Available for New & Existing Clients, See Info below...)

Check out more pics on PBJ's Photo Gallery

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Princess Emery

Manhattan Beach Pier on a Saturday shoot? Yes! Thank you. Just another day at the office. I had a wonderful shoot with Emery for her Quinceanera Presentation Session.

Tiffany blue and ocean waves...Princess ball gown, crown, and beauty and her smile. LOVE. LOVE. LOVE this! Thank you for a wonderful session Emery.

Manahattan Beach Pier
Tiffany Blue
Surf's up!
Perfectly Framed!

Gift cards Good for Mini Sessions, Full Sessions & Events, Available in $75, $100, $200 & more.
(Available for New & Existing Clients, See Info below...)
c: (310) 941-8441 | | ig: | | ws: